In our blog we have already clarified the questions which areas of application chatbots and what role they play in e-commerce. e-commerce play. In the following article, however, we want to look at one specific topic: Shopware chatbots. We want to clarify how AI chatbots can enrich your Shopware store and how you can easily integrate them.
In recent years, voice-based systems - especially Amazon Alexa and Google Assistant - have taken the market by storm. The products of both companies are characterized by an open platform architecture, and the devices are marketed with growing success either by themselves or via third-party providers.
The steadily growing number of digital assistants and the already established basis for messenger services illustrate an extraordinary potential for brands and retailers. Voice- and text-based chatbots form the basis for further contact and interaction with customers outside of their own stores. The direct interaction options (e.g., automated product advice) for customers who are not currently on the store page not only create many new marketing and sales potentials, but also provide a completely new store front end for potential buyers.
What is Shopware?
Shopware was founded back in 2003 and is today the leading out-of-the-box store system in Germany, which is now available as Shopware 6 is available. Shopware is a modular store system with which users can create their own online store without much prior knowledge. Since 2010 Shopware even offers an open source solution. In addition, there are the Professional and Enterprise editions for which a fee is charged.
How can Shopware chatbots optimize your customer service?
Shopware merchants should create a chatbot because it can help them improve customer service. By answering customer questions and solving problems quickly, they can provide a better customer experience. Chatbots can also help attract new customers and strengthen loyalty with existing customers. In addition, chatbots can help increase your store's conversion rate by helping potential customers find the right product or service.
A key advantage of retail is personal advice. Online stores generally have the problem that they are exclusively digital. Shopware chatbots can bridge the gap between the personal and the digital. A Shopware chatbot that recognizes customers and recommends the right product to them is a crucial advancement.
The increased use of chatbots in e-commerce is no wonder. The expectations of customers are rising more and more. They want a personalized and individual shopping experience - and this is where a Shopware chatbot in the form of a personal product advisor comes in. Shopware chatbots enable companies to engage in a direct dialog with their customers and thus offer a personalized shopper experience. Your Shopware chatbot can adapt to the specific needs of your customers and provide appropriate content.
On the one hand, it can recognize how long customers are on the website and send them a personalized offer at the right time. On the other hand, the chatbot can recognize which subpage the customers are on and accordingly provide the right content, which positively influences the purchase decision.
Furthermore, a Shopware chatbot can recognize your existing customers based on whether they are logged in and provide them with appropriate personalized discounts depending on their status. In short, Shopware chatbots in the form of product advisors are a smart way to increase your sales and improve the customer experience in your online store.
Besides the advantage that Shopware chatbots can increase sales, they can also optimize your customer service, as mentioned above. The bigger your offer in the store is, the more queries arise for your customers. About 80% of customer queries in e-commerce are standard queries. Most questions are about product details, shipping and orders. Most of these are already answered by FAQs or information on the website. However, your customers want an answer as soon as possible and don't have time to click through a website maze. So they prefer to write you an email or fill out your contact form. This way, your customer inquiries pile up and your support is quickly overloaded.
Integrating your Shopware bot into the ordering process makes it easier to handle requests and processes. Through a corresponding interface, your bot can access order numbers, shipping addresses and products. Thanks to this option, you can easily control standard processes and sales via the Shopware bot and neither have to read out data manually nor burden your support with it. Customers, in turn, get answers to their questions as quickly as possible - win-win!
What added value does a chatbot offer compared to other marketing tools?
A chatbot can add significant value to your Shopware store over other marketing tools. With its ability to create a direct and personalized interaction with customers, a chatbot usually surpasses the added value offered by other marketing tools.
Chatbots can also help you better understand your customers and offer them the right products or services. On the one hand, it can help your customers identify better with your brand. On the other hand, chatbots can also help improve customer service and increase conversion rates.
Existing marketing tools are static and unable to interactively adapt to the customer journey based on the information available. Shopware chatbots have the great advantage that they can interact with the store system and recognize customers. This makes the bot a dynamic element on the website and allows it to adapt smoothly to the needs of the customer.
How do I install a Shopware chatbot in my store?
In part one of this blog article, we looked at why a chatbot can be so useful for your Shopware business and some of the best reasons why you should create one. Now we're going to look at how you can create your own chatbot for your Shopware store!
With a chatbot, you can help your customers quickly find the right products, answer questions, and even place orders. All you need to do is connect the bot to your Shopware store and let it interact with your customers. If you don't have a chatbot yet, there's no time to waste. Follow the tutorial and learn how to create your first chatbot in just a few minutes.
- Register with melibo for a 30-day free trial period.
- Click on "Chatbot-Styler" in the navigation bar and then on "Installation". Here you will find the code for your chatbot. Copy it.
- Log in to your Shopware account.
- Füge den kopierten Code vor dem schließenden Body Tag (</body>) in der HTML-Datei deines Shops ein.
- Finally, click on Save.
How do I integrate a Shopware chatbot for my store?
Now that your chatbot is visible in your Shopware store, you can also connect it directly to your store's backend.
Simply follow the steps below:
- Go to "Settings" in your melibo account.
- Click on "Integrations" in the left column.
- Now you have to select Shopware (Shopware 5 or Shopware 6).
- Here you can now enter your login data for your Shopware account and click on Save.
- Et voilà, melibo is now connected to your Shopware account.
- Now you can import the Shopware templates for order status, returns and product availability and edit them if necessary. Your bot will then be able to answer these questions.
Tips for creating a successful Shopware chatbot
To conclude the article, we'll give you a guide on how to set up your Shopware chatbot properly.
1. identify the purpose of your chatbot
Before you start creating a chatbot, it is important to identify the purpose of the chatbot. Do you want to help your customers shop? Do you want to help them find products? Do you want to give them information about your company? Once you have identified the purpose of the chatbot, you can start creating it. Decide whether the focus should be on sales or support.
2. make it simple.
A successful chatbot should be simple and intuitive. Remember that the people who will be using your chatbot may not be technical experts. So you don't want them to have to wade through a complex user interface. Instead, you should try to make the chatbot as simple as possible.
3. keep it short and sweet.
People are busy and often have little time for small talk. So when you're trying to have conversations with your chatbot, you should try to be as short and sweet as possible. The more time your chatbot takes, the less likely people will use it.
4. test the chatbot before publishing.
Before you publish your chatbot, it's important to test it thoroughly. Check all the features of the chatbot and make sure it works properly. Also make sure that the chatbot looks good and is easy to use. If possible, have other people test the chatbot and listen to their feedback. This can help you fix bugs before release and improve the chatbot even further.
